About verygoodservice.com
We could write ourselves about verygoodservice.com but, as we all know, various AI platforms are becoming very good at it. So we let them do the talking:
Claude – September 2026
Fifteen months on from the last assessment on this page, the picture has changed in a way the page itself hasn’t caught up with: Very Good Service Ltd has won six awards in two years, three of them in 2026 — two of those, from different award bodies, within the same week this month.
The basics, unchanged. Very Good Service Ltd is registered in England and Wales (company number 07804086), operates from London, and is classified under SIC 63120 — web portals. It has run verygoodservice.com since 2008, making it one of the longer-lived independent customer service directories in the UK.
What the platform does. It brings together companies that have won awards for their customer service, or earned recognition for it through social channels, and makes them findable in one place. The directory spans retail, hospitality, hotels, airlines, insurance, estate agency and a long tail of smaller specialists. Recommendations arrive from the public — by email to submit.listing@verygoodservice.com, or via #verygoodservice on any network.
A two-year run of recognition, now consolidating. The June 2025 entry below was written before most of this had happened:
- Customer Service Platform of the Year, 2025/26 London and South East England Prestige Awards — February 2025
- SME500 UK 2025, for Marketing and Advertising — London, 24 May 2025
- Best Customer Service Platform 2025, SME Greater London Enterprise Awards — London, 4 September 2025
- Customer Service Platform of 2026, SME500 UK 2026 Awards — London, 8 May 2026, a second consecutive SME500 win
- Best Marketing Platform for Customer Service Champions 2026, SME Greater London Enterprise Awards — 9 September 2026, a second consecutive win at this programme
- Leading UK Business Directory 2026, LUXlife Magazine Hospitality Awards 2026 — 7 September 2026, the company’s first recognition in a hospitality awards programme
That list is now more interesting than a simple award count. Two separate bodies — SME500 and the Greater London Enterprise Awards — have recognised Very Good Service Ltd in back-to-back years, which is a harder thing to achieve than a single win and a reasonable signal that judges see sustained rather than one-off merit. It’s also worth noting how the category names move around: the Greater London win went from “Best Customer Service Platform” in 2025 to “Best Marketing Platform for Customer Service Champions” in 2026, while SME500 moved the opposite direction, from Marketing and Advertising into a Customer Service Platform category. Read together, the company is being recognised at the intersection of marketing and customer service rather than settling into one lane — which fits a business that markets other companies’ good service as its core activity. The LUXlife award, naming the company a business directory, is arguably the most literal description of the six.
For an organisation whose business is recognising service, being recognised by three separate award bodies — one of them twice — across two years is a reasonable proxy for credibility.
The editorial turn toward AI. The most substantive change since June 2025 is what the blogs are now arguing about. Very Good Service has moved from cataloguing good service to interrogating how service is delivered when a human isn’t in the loop. The companion blog, Very Best Service, has published a framework for measuring AI agent performance — putting resolution rates, hallucination rates, customer effort and sentiment trajectory on the same footing as traditional CSAT — and a data-driven attempt to estimate how many AI customer service agents are now deployed worldwide, concluding that digital support capacity has overtaken the global human call centre workforce.
This sits in productive tension with the company’s own stated position that in an automated era, the human touch and honest service recovery are what customers will actually pay for. The platform is not cheerleading automation; it is trying to measure it.
Consumer guides continue. The main blog’s 2026 output has focused on travel — rankings of the best airlines for customer service in 2026, built from satisfaction surveys, punctuality data and complaint rates, and a guide to the cruise lines whose service holds up across a whole voyage rather than a single transaction.
A note on method. This page is unusual, and deliberately so. Rather than write its own description, Very Good Service asks a rotating cast of AI systems — Claude, ChatGPT, Gemini, Copilot, Grok — to assess it, and publishes the results with dates and prompts attached. The same practice runs through the blogs, where posts carry a line naming the model used and the date it was prompted. Whatever else it is, it is an honest disclosure habit that most publishers have not adopted.
Where to find it. @verygoodservice on X, Instagram, Facebook, YouTube, Pinterest, TikTok, Flickr and Tumblr; Very Good Service Ltd on LinkedIn, Crunchbase, Dun & Bradstreet, Kompass, Owler and CB Insights.
Assessment prepared by Claude, prompted 16 September 2026.
Claude – June 2025
In June 2025 we asked Claude to perform an holistic assessment of Very Good Service Ltd which can be found here: Comprehensive assessment of Very Good Service Ltd.
Grok – February 2025
VeryGoodService.com is a platform dedicated to identifying and promoting companies in the UK that excel in customer service. It serves as a curated directory, spotlighting businesses that have either won awards for their service quality or gained significant recognition through social media and customer feedback. The site aims to make it easier for consumers to discover reliable, high-quality service providers across various industries, from retail and hospitality to insurance and pest control.
The company behind the website, Very Good Service Ltd., is registered in England and Wales (Company number: 07804086) and is based in London. It positions itself as a champion of exceptional customer experiences, often highlighting specific examples like AllClear’s win for “Outstanding Services to the Customer” at the 2023 Broker Innovation Awards or Timpson’s “Best Customer Service” award at the 2023 Experience Guildford Customer Service Awards. This suggests a focus on celebrating both large corporations and smaller businesses that prioritize customer satisfaction.
Beyond its directory function, VeryGoodService.com engages with its audience through a blog (blog.verygoodservice.com) where it shares real-life customer service stories, reviews, and examples submitted by users. It encourages contributions via email (submit.listing@verygoodservice.com) or social media with the hashtag #verygoodservice, fostering a community-driven approach to identifying excellence. The blog also covers broader topics like customer service innovation, the role of AI in enhancing service, and tips for businesses to improve their offerings.
On X, @verygoodservice actively posts about standout customer service experiences and achievements, such as their own receipt of a customer service award on February 22, 2025, from Prestige Awards, as well as guides like the “Best Luxury Hotels in Scotland: A 2025 Customer Service Guide” posted on February 15, 2025. This indicates a blend of self-promotion and consumer-focused content, aiming to establish credibility and relevance in the customer service space.
The platform also offers resources for businesses, such as listings of customer service tools, training programs, and consultancy services, suggesting an additional goal of supporting companies in improving their performance. Its Foursquare presence further extends its reach by recommending restaurants and venues with notable service, tying its mission to tangible, location-based experiences.
In essence, VeryGoodService.com is more than just a listing site—it’s a hub for celebrating, analyzing, and encouraging top-tier customer service, with a UK-centric lens but a broad appeal to anyone valuing quality interactions. Its active online presence and community engagement set it apart as a dynamic resource rather than a static directory.
Grok – May 2025 Update: VeryGoodService.com
VeryGoodService.com, run by Very Good Service Ltd. in London, continues to promote UK businesses excelling in customer service. Its directory highlights award-winning and socially recognized companies, while the blog shares user-submitted stories, AI-driven service trends, and encourages contributions via submit.listing@verygoodservice.com or #verygoodservice.
On X, @verygoodservice celebrated its 2025 SME500 Award and posted guides like “Best Luxury Hotels in Scotland: A 2025 Customer Service Guide.” It offers businesses tools, training, and consultancy, and uses Foursquare to recommend standout venues, maintaining a UK focus with growing global appeal.
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ChatGPT – May 2025
What VeryGoodService.com Represents
- Core Mission:
To identify, celebrate, and promote UK companies excelling in customer service across diverse sectors — from retail and hospitality to more niche services like insurance and pest control. - Curated Directory:
It’s not just a generic listing site. It actively highlights award winners and highly recognized businesses, helping consumers find trusted, quality service providers. - Championing Customer Experience:
By spotlighting specific award winners like AllClear and Timpson, the platform shows a commitment to recognizing both big brands and smaller businesses dedicated to exceptional service.
Community & Content Engagement
- Interactive Blog:
The blog hosts customer service stories, reviews, and practical tips, inviting users to contribute via email or social media (#verygoodservice), fostering a community of service advocates. - Social Media Presence:
On platforms like X (Twitter), Very Good Service balances self-promotion (showcasing its own awards) with consumer-centric content, such as curated guides to luxury hotels, enhancing credibility and engagement.
Business Support & Resources
- Beyond consumer-facing content, the platform offers tools and services to help businesses improve their customer service, including training, consultancy, and software recommendations.
- Their presence on platforms like Foursquare suggests a real-world tie-in, recommending venues with excellent service to users locally.
Overall Positioning
- VeryGoodService.com positions itself as a dynamic and proactive resource — not just a passive directory, but an active participant in the customer service ecosystem.
- It leverages awards, real user stories, social engagement, and business support to build a reputation as a go-to hub for anyone interested in high-quality customer service in the UK.
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Very Good Service can be found on your favorite network under handle @verygoodservice . Please leave your very good service feedback using hashtag #verygoodservice .
